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Hi, I'm Sveta,
design researcher
ABOUT ME
I help companies create products that people love. I am a marketing research and innovation professional with 10 years of experience helping global brands and startups win in the market. In my work I apply professional training in social psychology, marketing, and design thinking to help organizations build more customer-centric businesses, products, and communications.
HOW I CAN HELP
I conduct research, facilitate creative sessions, and prototype ideas
Led ethnographic market research for a major video gaming company
SAMPLE PROJECTS
Created podcasts Wanderlust and Sit and Breathe
Helped Bouxdorf fashion brand find its customers
Guided research and product development for an interior design vendor
EXPERIENCE
June 2012 - December 2015, Moscow
December 2015 - March 2017, Moscow
May 2018 - August 2018, Moscow
May 2017 - Present, San Francisco
Mediaplanning at Publicis
Leading media group at BBDO
Program leadership at Impact Hub
Independent design research
CONTACTS
hello@svetashedina.ru